Inference AG

  • Branding
  • Logo
  • UI/UX

Interpreting blockchain contracts into a visual identity.

Inference AG audits and validates smart contracts on the blockchain. They brought a name but needed everything else: logo, visual branding, and a site to advertise themselves with a blog.

I led the sitemapping, wireframe, and visual design phases of the site while collaborating with my Savas colleagues Jenna Borrows and Sean O'Shea for early brand and logo design exploration.

A collaborative branding exploration process generated several logo options, which were worked up in the more distinct brand directions. Once the chosen direction was agreed on, the site pages were themed, and a simple brand book was created to document the decisions made.

Brand and logo exploration options

logo-options
3 – Dot Block
1 – Iteration
2 – Corporate Modern

New site pages

home
company
blog

Brand guideline documentation

guidelines-logo
guidelines-color
guidelines-pattern-2
guidelines-type
guidelines-color-wcag
guidelines-pattern

I want to talk about colors with you.

DG-diamond

Design is for people.

©2025 Drew Glover. All work created by me unless specifically stated. No AI assistance used in any work on this site.

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