PrivateMatch is an exclusive matching service. They needed everything from a logo to a UI design system to a complex quizzing interface.

I led the visual design of their marketing site and product interface, and collaborated with my colleague Jayson Morse during the branding and logo design phase. Simon Goodwin led UX research and wireframing.

Their new brand combines symbols of a private, folded note with paired swans, alluding the the secure and romantic nature of the platform.

Logo process and initial round of options

Finalized brand assets

Marketing site design

Design system, quiz, and matching interface

I want to talk about colors with you.

Design is for people.

©2025 Drew Glover. All work created by me unless specifically stated. No AI assistance used in any work on this site.

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