Matters is a mission-driven organization built on doing the most good. I worked closely with its founder to create a logo and brand from scratch.

It was crucial to ensure the brand materialized into something forward-thinking, positive, and altruistic as well as reflecting its presence in San Francisco.

With an expeditious timeline of around five weeks from ideation to brand launch, careful planning was needed to establish scope and deliverables. Even when moving quickly, it's necessary to do the due diligence of discovery and exploratory work. In the first week, I focused on creating options for a logomark; the second week focused on building out a few select choices into unique brand expressions, and the third week was used to refine and finalize the Matters brand. The remaining weeks in the timeline were used to scaffold and refine a website to communicate the brand's position and mission.

Because of the quick pace, I conducted necessary workshops, design exploration, animation, and site development, using Framer to create the site. 

The result is a vibrant brand with a strong logomark that can grow into a symbol of positivity and progress.

Initial monogram sketches were done by Ian Curran.

Exploratory brand boards

Finalized brand guidelines

Brand graphics

I want to talk about colors with you.

Design is for people.

©2025 Drew Glover. All work created by me unless specifically stated. No AI assistance used in any work on this site.

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