Mooncraft
Creating a fictional brand for fictional racecars.
Mooncraft is a fictional brand that I use as a testbed for new fonts and design styles, similar to how typographers might have a preferred phrase to test specific combinations of letters.
In my spare time, I do a lot of sim racing. I can trace my entry into graphic design back to creating custom car designs for NASCAR Racing 2003. Since I'm making these designs to race them myself, I feel a deep attachment to how they look and what they say, and using other company logos never feels quite right.
Enter Mooncraft, a brand that I'm able to adapt to be anything I want it to be, whether that's new marks crafted for specific cars or color combinations created to be visible in a crowd. After all, if you can't win all the races, you can at least look good trying.
I want to talk about colors with you.
Design is for people.
©2025 Drew Glover. All work created by me unless specifically stated. No AI assistance used in any work on this site.
Built with WordPress, Semplice, and Figma. Typography used: MD Nichrome and AT Name Sans.