PrivateMatch

  • Branding
  • Logo
  • UI/UX

Creating a bespoke matching experience from scratch.

PrivateMatch is an exclusive matching service. They needed everything from a logo to a UI design system to a complex quizzing interface.

I led the visual design of their marketing site and product interface, and collaborated with my colleague Jayson Morse during the branding and logo design phase. Simon Goodwin led UX research and wireframing.

Their new brand combines symbols of a private, folded note with paired swans, alluding the the secure and romantic nature of the platform.

Logo process and initial round of options

logo-options
fold-5
fold-3
fold-2
artboards-inspo
solid-6
solid-2

Finalized brand assets

traits
logo
pattern
color
mood
text

Marketing site design

home
mission
stories
about
links

Design system, quiz, and matching interface

login
matching
payment
info-survey
profile
profile-2

I want to talk about colors with you.

DG-diamond

Design is for people.

©2025 Drew Glover. All work created by me unless specifically stated. No AI assistance used in any work on this site.

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