The Fishes of North Carolina is a small organization with the goal of documenting all known freshwater and marine fish from the state. Their research has proven crucial to recreationalists as well as other scientists in the field. They make their findings available to the public free of charge.

During my time at Savas, we had the opportunity to donate a week of time to NC Fishes to support them as they were launching their latest guidebook. I created a new logo and brand system for NC Fishes to grow into and better reflect the quality and breadth of their valuable work.

Additionally, I expanded that brand into a new, custom landing page for the guidebook. Finally, the remaining time was spent giving consideration to their main information site and proposing changes to information architecture and page hierarchy.

New brand assets

Proposed UX/UI improvements to main site

I want to talk about colors with you.

Design is for people.

©2025 Drew Glover. All work created by me unless specifically stated. No AI assistance used in any work on this site.

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